ACT 2
As Team Liquid’s Counter Strike team made roster changes, we created a rebrand to reflect their new direction and embrace the community’s sentiment, that this team was truly a Dark Horse.
The new visual style was set to progress through different acts from a fully dark and grungy aesthetic in Act 1 - to adding more light and a slice of color in Act 2 as the team would establish itself in the competitive landscape.
my role
creative & photographer
ACT 1
As esports tends to move very fast, we had to create the entire rebranding within one week, while also executing on the photography for the first act.
Within our team it was my task to ideate a visual style that sets the team apart, while also building upon it within each act to showcase the teams growth and progress.
APPAREL
In addition to the rebranding, Team Liquid launched an apparel line that would heavily lean into the Dark Horse visual style.
For the apparel campaign I was given full control to create fashion photoshoots that showcase the items while also staying in line with the overall aesthetic.
